44ounces Absorbs Big Data Predictive Analytics Arm Of Foretelligent LLC, Combines Big Data With Integrated Marketing Communications
Salt Lake City, UT (PRWEB) April 18, 2013
44ounces, the Salt Lake City-based marketing intelligence and integrated marketing communications firm that works with companies to identify, measure the value of, and acquire the best prospective customers across both online and offline environments, today announced a merger of operations with Foredeus, the big data predictive analytics arm of Foretelligent LLC. In conjunction with this move, 44ounces also announced the appointment of Michael Fife as its Principal Director.
The move is intended to position 44ounces more broadly across the continuum of services that mid-sized to large companies need when seeking to harness and execute on insight derived from big data analytics. These services include dataset creation, predictive analytics, research, strategy as well as more standard marketing services such as advertising, direct marketing, and public relations across all platforms. Foredeus’ track record in big data predictive analytics and marketing intelligence in industries from high tech to consumer services, a company spokesperson said, is precisely what the market demands when it comes to full-service integrated marketing firms. This move in intended to address that need by housing all services under 44ounces brand.
Fife, who has been with Foretelligent since January of 2012, will direct 44ounces’ overall operations, including all aspects of client relationship management and overall service delivery. The company noted that its marketing intelligence syndicate and its analytics resources will remain unchanged. No layoffs will occur.
“The ability to assist clients from initial dataset creation to results assimilation all the way to execution and closed-loop tracking and reporting,” Fife said, “is the big issue in marketing today, particularly when it comes to integrating online and offline activities across multiple media platforms and all the data these activities produce. Our analytical resources and integrated marketing expertise enable us to do just that.”