How To Bake The Perfect Soufflé And Grow Revenue

Find Dining Lovers’ Riccardo Meggiato wove a particularly compelling tale about the pitfalls and dangers of making a soufflé that relates very well for those who have responsibility for growing their business or else: “Sooner or later, the moment arrives in the career of any sous-chef: amongst the clamour of pots and pans, the chef gives [...]

read more


Create Black Friday Hype Without Trampling Small Children

No sooner are people finishing the dishes from Thanksgiving dinner that the hottest sales and promotional events are seeming to be coming to a close. By Thursday night the 6:00 PM News is already recappig the adventures of consumers who slept outside a Target or Wal-Mart for the chance to buy an everyday item at [...]

read more


Caution: Fiscal Cliff Ahead

The aftermath of U.S. presidential election was filled with apocalyptic visions from the right-wing of the Republican Party and justifiably celebratory orations from the Democratic Party. The national news media, however, quickly turned their attention to the looming battle to take place over the holidays as the year 2012 comes to a close: The Fiscal Cliff. The [...]

read more


Your Demographic Time Bombing Is Ticking

Barely 24 hours after Dick Morris, the pudgy pundit from Fox News who rose to fame serving as an advisor to Bill Clinton during Clinton’s time as Arkansas Governor and U.S. President, predicted that Mitt Romney would win “in a landslide,” President Barack Obama was standing on a stage in Chicago delivering his acceptance speech. Dick Morris had declared Romney’s [...]

read more


Growing Your Business As Easy As Making Love

Harry Connick Jr. once crooned that there was indeed a recipe for making love: A little bit of me and a whole lot of you Add a dash of starlight and a dozen roses, too Then let it rise for a hundred years or two And that’s the recipe for making love It doesn’t need sugar [...]

read more


Ignorance Is The Curse Of God: Harnessing Intelligence

Old Bill Shakespeare, as Matt Foley The Motivational Speaker called him, did not believe that ignorance is bliss. In his Henry IV Part 2, Shakespeare had the soon-to-be-beheaded Lord Saye utter these important words of wisdom: And seeing ignorance is the curse of God, knowledge the wing wherewith we fly to heaven. Ignorance is indeed the curse of God, [...]

read more


In Which Tribes Do Your Customers Roam? Know Your Customers’ Social Media Habits

Marketers today must be more like anthropologists than advertisers. The light speed pace of customer fragmentation and technology has turned concepts such as circulation, audience share, and readership – words that would easily roll off the tongue of Mad Men’s Don Draper – into outdated terms that have been replaced by engagement, circle of influence, and social [...]

read more


Regain Your Competitive Advantage With Plato’s Help

In Plato’s great dialogue Symposium, the Greek philosopher was famed to have made the statement that led to the coined phrase “Beauty is in the eye of the beholder.” This ancient nugget of wisdom is just as true today and applies not just to life lessons on the playground but to the world of economics as well. Value is [...]

read more


Returns On Customer: The Last Great Competitive Advantage

With the economy rebounding ever so weakly as Time Magazine so subtly put it, companies are beginning to take cash out of their coffers to grow their business. These corporate lock boxes have been figuratively reminiscent of Al Gore’s lock box reference in the 2000 Presidential Debate that were parodied on Saturday Night Live. These lock boxes have [...]

read more


Measuring For The Average Delivers Average Results

An Average Does Not A Consumer Insight Make: With so much information at our disposal, too many of us are prone to be satisfied with a single, univarite statistic upon which we make our decisions. Companies can improve consumer insights that drive revenue growth by thinking mulit-variate. With tongue in cheek and a sly admittance of [...]

read more

next posts