How To Bake The Perfect Soufflé And Grow Revenue

Find Dining Lovers’ Riccardo Meggiato wove a particularly compelling tale about the pitfalls and dangers of making a soufflé that relates very well for those who have responsibility for growing their business or else: “Sooner or later, the moment arrives in the career of any sous-chef: amongst the clamour of pots and pans, the chef gives [...]

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44ounces Absorbs Big Data Predictive Analytics Arm Of Foretelligent LLC, Combines Big Data With Integrated Marketing Communications

Salt Lake City, UT (PRWEB) April 18, 2013 44ounces, the Salt Lake City-based marketing intelligence and integrated marketing communications firm that works with companies to identify, measure the value of, and acquire the best prospective customers across both online and offline environments, today announced a merger of operations with Foredeus, the big data predictive analytics [...]

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Growing Your Business As Easy As Making Love

Harry Connick Jr. once crooned that there was indeed a recipe for making love: A little bit of me and a whole lot of you Add a dash of starlight and a dozen roses, too Then let it rise for a hundred years or two And that’s the recipe for making love It doesn’t need sugar [...]

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Ignorance Is The Curse Of God: Harnessing Intelligence

Old Bill Shakespeare, as Matt Foley The Motivational Speaker called him, did not believe that ignorance is bliss. In his Henry IV Part 2, Shakespeare had the soon-to-be-beheaded Lord Saye utter these important words of wisdom: And seeing ignorance is the curse of God, knowledge the wing wherewith we fly to heaven. Ignorance is indeed the curse of God, [...]

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Returns On Customer: The Last Great Competitive Advantage

With the economy rebounding ever so weakly as Time Magazine so subtly put it, companies are beginning to take cash out of their coffers to grow their business. These corporate lock boxes have been figuratively reminiscent of Al Gore’s lock box reference in the 2000 Presidential Debate that were parodied on Saturday Night Live. These lock boxes have [...]

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Measuring For The Average Delivers Average Results

An Average Does Not A Consumer Insight Make: With so much information at our disposal, too many of us are prone to be satisfied with a single, univarite statistic upon which we make our decisions. Companies can improve consumer insights that drive revenue growth by thinking mulit-variate. With tongue in cheek and a sly admittance of [...]

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Investing In Your Business For Growth: The Socially Responsible Thing To Do?

As America fights to continue their recovery from one of the worst economic recessions in recent memory, an interesting question is being posed on TV, online, in political debates, and right here: Do corporations have a social responsibility to invest for growth when the economy is still recovering? Given the presumed affect it has on job [...]

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As Economic News Trends Upwards, Companies Find Growth In Uncommon Places

Economic indicators for the U.S. and the state of Utah pointed upwards this week, with both the Conference Board’s release of its monthly Leading Economic Index (LEI) and the Wall Street Journal’s state-by-state report on the U.S. 5-year employment growth outlook. These small economic steps in the right direction have been earned as companies win [...]

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Firms Encouraged To Measure Twice, Cut Once: Navigating Conflicting Market Data

Andrew Ross Sorkin’s Too Big to Fail, the New York Times best seller and now HBO movie that chronicled the 2007-2008 economic crises, portrayed an environment in which executives too often had to make decisions in an environment where information, data and insight were fleeting and – sometimes – deceiving. Similarly, executives in Utah and across the U.S. find themselves in [...]

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Consumer Debt Looms As An Unresolved Crisis For U.S. Businesses, Families

Thousands of Americans around the country and here locally Utahans rang in 2010 searching for a sense of optimism. Whether they were in the middle of Salt Lake’s EVE Celebration or reveling in St. George’s Town Square Plaza, the U.S. economy had recently given Utah several reasons for optimism – after all, the holiday season brought [...]

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