Michael Fife, Principal Director
Michael Fife is the founder of 44ounces and is a business leader known for finding value in unusual places. After decades of working with companies across the U.S. and authoring business plans for products and services you now know and love, Michael now works with 44ounces’ portfolio of clients to spark good ideas and to identify new ways for business leaders to profit in the markets they’re pursuing. Michael brings an expertise rarely matched in how companies can leverage predictive analytics and the power of Big Data to clearly identify new markets and new customers.
Since the early 1990’s Michael has worked for and with organizations who are leaders in the fields of technology, financial services, manufacturing, distribution, transportation and consumer goods and services. Brand names such as Caterpillar, Allstate, Salesforce.com, JP Morgan Chase, US Bank, Dun & Bradstreet, DR Horton, C.R. England, and Albertson’s have implemented strategy and tactics based on Michael’s recommendation. In fact, as a result of Michael’s work his previous employers and current clients have been nominated as some of the fastest growing in their states and have made the famed Inc. 500 list. Michael holds a bachelor’s degree in International Communications from Brigham Young University and a master’s degree in Integrated Marketing Communications from Northwestern University. He is also serving as incoming President of the Utah Chapter of the American Marketing Association for the 2013-2014 term.