Welcome To Our News & Insight Section

You’re going to enjoy this. Thanks for checking us out – we think you’ll love what you’ll find here. Well-reasoned articulations of all things marketing, economics, and strategy that feel like good comfort food. Contact us today to talk more about how we can help your business grow.

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How To Bake The Perfect Soufflé And Grow Revenue

Find Dining Lovers’ Riccardo Meggiato wove a particularly compelling tale about the pitfalls and dangers of making a soufflé that relates very well for those who have responsibility for growing their business or else: “Sooner or later, the moment arrives in the career of any sous-chef: amongst the clamour of pots and pans, the chef gives [...]

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44ounces Absorbs Big Data Predictive Analytics Arm Of Foretelligent LLC, Combines Big Data With Integrated Marketing Communications

Salt Lake City, UT (PRWEB) April 18, 2013 44ounces, the Salt Lake City-based marketing intelligence and integrated marketing communications firm that works with companies to identify, measure the value of, and acquire the best prospective customers across both online and offline environments, today announced a merger of operations with Foredeus, the big data predictive analytics [...]

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Create Black Friday Hype Without Trampling Small Children

No sooner are people finishing the dishes from Thanksgiving dinner that the hottest sales and promotional events are seeming to be coming to a close. By Thursday night the 6:00 PM News is already recappig the adventures of consumers who slept outside a Target or Wal-Mart for the chance to buy an everyday item at [...]

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Caution: Fiscal Cliff Ahead

The aftermath of U.S. presidential election was filled with apocalyptic visions from the right-wing of the Republican Party and justifiably celebratory orations from the Democratic Party. The national news media, however, quickly turned their attention to the looming battle to take place over the holidays as the year 2012 comes to a close: The Fiscal Cliff. The [...]

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Your Demographic Time Bombing Is Ticking

Barely 24 hours after Dick Morris, the pudgy pundit from Fox News who rose to fame serving as an advisor to Bill Clinton during Clinton’s time as Arkansas Governor and U.S. President, predicted that Mitt Romney would win “in a landslide,” President Barack Obama was standing on a stage in Chicago delivering his acceptance speech. Dick Morris had declared Romney’s [...]

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Growing Your Business As Easy As Making Love

Harry Connick Jr. once crooned that there was indeed a recipe for making love: A little bit of me and a whole lot of you Add a dash of starlight and a dozen roses, too Then let it rise for a hundred years or two And that’s the recipe for making love It doesn’t need sugar [...]

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Ignorance Is The Curse Of God: Harnessing Intelligence

Old Bill Shakespeare, as Matt Foley The Motivational Speaker called him, did not believe that ignorance is bliss. In his Henry IV Part 2, Shakespeare had the soon-to-be-beheaded Lord Saye utter these important words of wisdom: And seeing ignorance is the curse of God, knowledge the wing wherewith we fly to heaven. Ignorance is indeed the curse of God, [...]

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In Which Tribes Do Your Customers Roam? Know Your Customers’ Social Media Habits

Marketers today must be more like anthropologists than advertisers. The light speed pace of customer fragmentation and technology has turned concepts such as circulation, audience share, and readership – words that would easily roll off the tongue of Mad Men’s Don Draper – into outdated terms that have been replaced by engagement, circle of influence, and social [...]

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Regain Your Competitive Advantage With Plato’s Help

In Plato’s great dialogue Symposium, the Greek philosopher was famed to have made the statement that led to the coined phrase “Beauty is in the eye of the beholder.” This ancient nugget of wisdom is just as true today and applies not just to life lessons on the playground but to the world of economics as well. Value is [...]

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